Logo studies · six directions

What does HOUMER look like
when it is not a portal?

Six logo directions, each anchored to a clear conceptual idea. Currently committed as the brand: Marktmonitor. The other five remain as a design archive.

ConstantsWordmark in Fraunces·Accent colour swappable via tweaks·Mono tagline “Mietmarkt-Monitor”
01 · Editorial Pulse
HOUMER

Editorial Pulse

The HOUMER dot as a monitor pulse. Marks the daily “something new arrived” — quiet but present. The wordmark leads; the symbol is punctuation.

Conceptual anchor · AI-powered market monitor
Strengths
  • Reads like a tech wordmark
  • Works very small
  • Animatable — the dot pulses
Risks
  • Limited iconographic depth
  • The mark alone isn't self-standing
HOUMER
HOUMER
02 · Monogramm
HOUMER

Aperture monogram

An H inside a camera aperture. Frames HOUMER as the one that sees the whole market — the viewfinder over the region.

Conceptual anchor · “Market overview, not result list”
Strengths
  • Self-standing brand without a wordmark
  • Scales into favicon and app icon
  • Premium feel
Risks
  • Slightly tech-corporate
  • Needs a clear wordmark alongside
HOUMER
HOUMER
03 · Region als Raster
HOUMER

Land map

Five by five dots — an abstracted region. The accent dots mark new listings. The concept turned into a logo.

Conceptual anchor · “Region first, address second”
Strengths
  • Translates the product promise 1:1
  • Highly distinctive
  • Extensible as a map element
Risks
  • Can feel a bit illustrative
  • Needs size for the dots to read
HOUMER
HOUMER
04 · Marktbrief
HOUMERDer regionale Mietmarkt

Newspaper masthead

Like the masthead of a regional newspaper. Italic serif, double rule, a tagline underneath. Anchors HOUMER as an editorial service, not an aggregator.

Conceptual anchor · “The rental listings in May”
Strengths
  • Very distinct — no rental service looks like this
  • Works brilliantly in newsletters
  • Trust + warmth
Risks
  • Wants horizontal space
  • Less ideal in a square app icon
HOUMERDer regionale Mietmarkt
HOUMERDer regionale Mietmarkt
05 · Gable
HOUMER

Gable roof

The simplest house symbol — a gable over a line. With an accent chimney as the HOUMER dot. Warm, regional, instantly readable.

Conceptual anchor · Human-first, not tech-real-estate
Strengths
  • Maximum legibility
  • Works as a one-line outline
  • Friendly and approachable
Risks
  • House motif is overused in the real-estate segment
  • Less differentiated
HOUMER
HOUMER
06 · Datenrhythmuscommitted brand
HOUMER

Marktmonitor

Three bars — simultaneously a list row and a bar chart. The product's visual echo: an ordered overview with rhythm.

Conceptual anchor · Structured market overview
Strengths
  • Geometrically clean
  • Scales to every size
  • Echoes the list UI
Risks
  • Slightly generic (three-line logo trope)
  • Less warmth
HOUMER
HOUMER
Logo studies — brand identity · HOUMER